One of the best things about Vivastreet is the ability to link to your personal website for a very reasonable fee. I find it invaluable because it helps me to stand out from other advertisers as a genuine, independent escort. It also means that I can expand upon my marketing in ways that aren’t possible on Vivastreet, itself. On a personal website you can have racier photos than Vivastreet allows, or more graphic descriptions of your services. You can also talk things like your personal hobbies and interests.
The vast majority of Vivastreet browsers are not going to click through to read your website. A great many of them won’t even read the full text of your advert – they just look at the photos and call the phone number. But along with a well-written advert, having a website is a great way to catch the best, most high-quality clients. These are the clients who are careful to choose an escort who will be right for them. They will read every word before calling and booking, and having your own website is a great way to stand out in a sea of sexy photos and adverts promising the world.
A website needn’t be fancy and flashy to look good. There are plenty of templates that make it easy to put something simple together. All you need is some good, clear photos and to take some care in writing decent content.
However, setting up a website may be daunting to someone who has never done it before. There are three things that need to be done.
1. You need to get a URL (website address.)
This can be done very cheaply once you have found a URL that you want to use and there are plenty of websites out there that will do it for you – they’ll check to see if it is available and then offer to register it for you for a reasonable annual fee. I would recommend doing a web search for “Best Domain Registry Services” to get some ideas on which ones people have found the most reasonable. Most URL’s end in .com but you may consider .co.uk if you are in the United Kingdom. It is always better to have your own independent URL. ei., kimberlyc.co.uk instead of blogspot.kimberlyc
2. You need to find a service to host your website
This can be a bit trickier. A lot of the free website services will not host adult content. For the purposes of this blog, I am not able to recommend anyone in particular. I would recommend doing a search for “Adult Content Web Hosting UK” and see what comes up. There are discussions from various business forums and plenty of other links to peruse, as well. You will want a service that has a good reputation for customer service – if you need your website removed in a hurry, for example.
3. You will need to build or set up the website
This can be done using free templates in WordPress, for example. (There is a difference between wordpress.org, which is all about the website platforms, and wordpress.com, which is a blog-hosting service and NOT recommended for adult content.) Or, you can pay someone to design the site for you. That is, they will design the background colours, headers and footers and the various menus. Many designers will use available free templates but some will design from scratch. Many do both – charging more for a bespoke design. A simple website is better than one with lots of Flash animations and things that take longer to load. A good designer will be aware of how the website appears in every browser on both desktops and mobile devices. If you are not tech savvy, it is worthwhile to pay a professional to do it.
But do shop around and compare prices. And one thing you should always insist on is having ultimate control over your website. While it’s good to have an expert to call on for technical help, you don’t want to have to ask someone to go in and edit for you. I often change prices when I tour to various cities and I wouldn’t want to wait for someone to go in and do that for me.
One important aspect of control is ownership of your URL. However, that can be a tricky thing. There are laws about disclosing who owns a website address and Whois.com will even give the address of the registrant. A service that registers for you will protect your anonymity but requires a bit of trust on your part. If my webmaster were to be hit by a bus tomorrow, that would mean I would ultimately lose my website (at the very least when it came time to renew the URL.) It’s a risk I am willing to take and I trust my guy completely. Basically, you will have to find a balance between support and control, autonomy and anonymity, that you are comfortable with. Be mindful of the prices webmasters charge. If you really need a handmade design and someone who will edit a type at 2am, then yes you will pay more. But after the first year (which includes the design and setting up) you shouldn’t be paying hundreds of pounds for a site that you are primarily editing on your own. Remember there are a lot of people out there who think we’re rolling in easy money and consider themselves entitled to a chunk of it. Shop around and ask tough questions and get references from satisfied escort clients.
Do some searches for the websites of other independent escorts. (“Independent escort in Manchester” is the sort of terms you should be searching for.) The top results will be agencies and directories but if you dig down in the results a couple of pages you will start to find the personal websites. Have a good look at them. They often mention the service who designed and hosts the website down at the bottom. Click through and see what they’re about.
You’ll also often notice a lot of banners and links at the bottom of their front pages. Take note of these as places you might like to do a link exchange with in the future as these can drive more traffic to your site.
One of the best things about a personal website is the ability to have a blog. Blogs are great ways to keep people informed with what you’re about and what you’re up to. You can write ANYTHING in your blog. Personal stuff goes over really well. I know a woman who loves Liverpool FC and blogs about them all the time – she gets bookings from fellow Liverpool supporters, some of whom book her to go to matches with them! If you play the ukelele, you can blog about that. You may get another musician deciding that he must book you but at the very least you’re conveying the point that you are a real human being with a personality. The best sort of clients want that. You can also put a bit of “sexy” stuff in there, as well. But it doesn’t have to be pornographic. I have blogged about my latest sex toy purchases, for example, in a generally lighthearted and enthusiastic way. It conveys a playful, positive attitude towards sex but I’m not writing stuff that is deliberately titillating. Blogging on a fairly regular basis helps to reassure potential clients that you are currently active and genuine.
I’m not sure that a personal website will be a regular source of clientele to rival what you will get from directories like Vivastreet – I don’t think it’s possible to appear that high on search engine results for the most common search terms. Be very wary of the Search Engine Optimization (SEO) guys who will contact you, promising to get you to the top of Google. They almost certainly can’t without employing dodgy tactics that can actually get you banned altogether from Google. A personal website, combined with strategic linking to good directories and perhaps some social media like Twitter or Instagram, is best viewed as a great way to bolster your advertising and selling your personal “brand.” If you take your time to set it up carefully and put some effort into writing great content, it is well worth the money and effort.